As Edge Direct’s Vice President of Data Services, Laura manages all aspects of data processing for each client’s fundraising projects from conception to completion. Laura grounds each of her engagements with quantitative and qualitative analysis to inform our clients of the best path forward, and is committed to thinking deeply about each client’s needs and developing tailored solutions.
In partnership with the strategy and analytics team, Laura and her team ask the hard questions, analyze complex situations, and make data-driven decisions, while never losing sight of the people and passions that make our clients great. Laura’s passion for data and details helps our nonprofit clients achieve their missions on a daily basis.
With more than 35 years in data management and development, she loves using her professional knowledge to mentor and coach members of her team. Outside of work, Laura enjoys being outdoors, reading, crocheting, and spending time with her dogs.