Job Opening

Vice President of Strategy

About Us

Edge Direct is a results-driven fundraising agency that has proudly served hundreds of the world’s best-known causes for nearly a century. We help nonprofit clients achieve maximum support for their missions through effective direct response marketing. We design programs that meet the unique needs of nonprofits in today’s evolving fundraising environment by increasing net income, cultivating, and growing donor files, and generating a universe of qualified donors for major and planned giving opportunities.

Edge Direct is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors. More about Edge Direct and our clients can be found at


The Vice President of Strategy leads a team of strategists who provide overall strategic/analytic direction to ensure the ultimate success of our multichannel fundraising programs for our nonprofit agency clients. This position reports to the Chief Strategy Officer. In addition to leading the team, the VP of Strategy will assist in the implementation and communication of overall strategic initiatives set by the Chief Strategy Officer, including introducing and supporting the use of new tools and processes to the team that are designed to elevate Edge Direct’s fundraising programs. The VP of Strategy possesses advanced knowledge of best practices regarding direct response fundraising. This role requires significant understanding of Edge Direct’s fundraising approach including our processes, products, and guiding principles along with a complete understanding of direct response strategy and analytics. As the leader of the Strategy team, the VP of Strategy will manage the day-to-day operation of the team and be familiar with each agency client’s programs and goals and ensure Edge Direct delivers exceptional results to our fundraising clients.

Reports To: Chief Strategy Officer

Primary Responsibilities

  • Build, develop, and lead a team of direct-report strategists who will create and implement innovative campaigns for clients to achieve or exceed their goals.
  • Work with team members to develop deep knowledge of our clients’ programs, to produce campaigns that continually challenge controls and improve results.
  • Interface with the client at various levels within the organization to support the strategy team, share Edge Direct’s point of view, and resolve client issues when needed.
  • Provide oversight and direction to the strategists as they develop annual client budgets and short and long-term projections.
  • Interpret and provide insights on fundraising strategies based on Edge Direct’s file health report (DDA) to set strategic priorities for long term client program growth.
  • Evaluate each client to find opportunities to implement multichannel integration.
  • Advise on the planning, development, implementation, and evaluation of effective testing strategies to improve program performance and ensure that all strategists are implementing creative, package, segmentation, and ask tests to improve performance.
  • Lead regular test reviews across multiple clients to share results and knowledge to ensure that winning strategies can be implemented across our client base.
  • Create opportunities to share testing results within the team and across the company.
  • Provide guidance on the development of appropriate coding structures needed to facilitate Edge Direct’s sophisticated segmentation strategies.
  • Advise on audience selection strategies for donor campaigns to ensure maximum effectiveness of campaigns
  • Evaluate each client to find opportunities to implement mid-level, major donor, and planned giving initiatives.
  • Monitor all client program results including evaluating return on investment for each client and provide opportunities to apply learnings for future programs across all clients.
  • Participate in the development of presentations and attend client meetings as needed to share program outcomes and strategic recommendations.
  • Lead the strategy team in Edge Direct’s quarterly and annual business forecasting by sharing account trends and future client needs.
  • When needed, develop effective sales presentations in conjunction with Sales Team to showcase Edge Direct’s strengths and competitive advantages, with a focus on multichannel opportunities to elevate client-agency relationships and nonprofit fundraising programs.
  • Attend sales presentations to communicate strategic capabilities and recommendations to prospective clients.
  • Develop and implement new and innovative approaches and packages to offer, expand or improve current practices.
  • Design long-term company strategic plans in coordination with all team members to ensure account retention, continued account success and realistic program expansion
  • Participate in industry conferences to develop knowledge and skills and present Edge Direct programs and viewpoints as opportunities arise.
  • Share knowledge with other team members and encourage ongoing professional development to elevate Edge Direct’s reputation and standing in the industry.
  • Performs other related duties as assigned.


  • Ability to lead a team of senior-level strategy professionals and assist them in continuing to develop their skills and knowledge base.
  • Excellent analytical and project management skills.
  • Excellent team-building skills and ability to collaborate cross-functionally with other teams within Edge Direct and across the Moore enterprise.
  • Effective communication skills.
  • Ability to share knowledge and strategies clearly and concisely to both internal and external teams, including executives and senior-level development professionals.
  • Careful attention to detail, and the understanding of big-picture strategies for growing our clients’ donor files.
  • Experience managing across multiple clients and projects.

Education and Experience:

  • Certification: CFRE preferred. Strict adherence to AFP ethical standards and practices is expected.
  • Bachelor’s degree or higher
  • 15+ years’ experience in leading strategic fundraising initiatives
  • Ability to inspire and retain high-quality strategy professionals
  • Proficiency with Microsoft Teams and Word
  • High-level proficiency with Microsoft Excel and PowerPoint

Our Benefits

To help you stay energized, engaged, and inspired, we offer a wide range of benefits including a comprehensive healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.

Each full-time position at Edge Direct is eligible for our comprehensive benefits package, which includes paid company benefits including health/prescription/dental/vision insurance, paid holidays, vacation leave, life insurance, accidental death & dismemberment insurance, a Health Savings Account plan, and Flexible Spending Account plans. Employees have the option to participate in a 401(k) plan. Several benefit plans have eligibility waiting periods.

Edge Direct is proud to be Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, age, and other statuses protected by law.

Edge Direct will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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