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Edge Direct names Kim Harmon as Vice President of Integrated Direct Response Marketing

Kim Harmon, Vice President of Integrated Direct Response Marketing Promotion aligns with Edge Direct’s commitment to lead transformational growth for recognized nonprofits BALTIMORE, MD (June 22, 2021) – Edge Direct, a Moore company, announces the promotion of Kim Harmon to Vice President of Integrated Direct Response Marketing. In her new role, Harmon will serve as the Agency lead [...]

Edge Direct announces the promotions of Karen Jones and Diane Dotterweich

Karen Jones, senior vice president of Client Services Promotions align with Edge Direct’s nonprofit client growth BALTIMORE, MD (May 4, 2021) – Edge Direct, a Moore company, announces the promotions of Karen Jones to senior vice president of Client Services and Diane Dotterweich to vice president of Catholic Fundraising. These promotions align with Edge Direct’s commitment to deliver exceptional [...]

Edge Direct names Margaret Chialastri as vice president of development

Promotion aligns with Edge Direct’s commitment to deliver multichannel, integrated solutions to its nonprofit clients BALTIMORE, MD (April 16, 2021) – Edge Direct, a Moore company, announces the promotion of Margaret Chialastri to vice president of development and integrated direct response. In her expanded role, Chialastri will serve as the Agency lead for one of Moore’s largest enterprise clients [...]

Overcoming Production Increases: How to Manage Cost and Maximize Your Investment

The economic hardships caused by the global pandemic have only escalated demand pressures and uncertainty within the paper and postage market, and we want you to know the impacts on your direct mail fundraising budget. There are ways to lessen the impact on your budgets and maximize your fundraising investment, and we are here to [...]

Edge Direct names Becky Odum as chief strategy officer

BALTIMORE, MD (March 30, 2021) – Edge Direct, a Moore company, announces the promotion of Becky Odum to chief strategy officer (CSO). Appointing Odum to this position will align and expand the talent and tools of Edge Direct to further elevate leading nonprofits by delivering exceptional insights, service and integrated multichannel marketing solutions.   Edge Direct is home [...]

An Insight on Maryland’s Digital Ad Tax

By Margaret Chialastri, Vice President, Development and Integrated Direct Response States across the country have been looking for a way to have internet advertising platforms pay “their fair share” for the advertising dollars that are generated in their state. Maryland has passed a first-of-its-kind Digital Advertising tax taking aim at organizations across the country who advertise [...]