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Edge Direct launches new branding and marketing mission

This marks another significant milestone in the company’s evolution as Edge Direct continues to lead transformational growth for recognized nonprofits. A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. Baltimore, MD (January 13, 2021) — Edge Direct, a Moore company, announced today a new branding and marketing [...]

Importance of Business Storytelling

In February, members across the Moore enterprise participated in a Leadership Story Lab to further their knowledge of business storytelling. Liz Gordon, Senior Director of Analytic Services at Edge Direct, saw tremendous benefits from attending this session that she has since taught to her team of analysts. Mastering the art of business storytelling allows you [...]

Marti Allen joins Edge Direct to lead creative

Marti Allen - Vice President, Creative Director Baltimore, MD (November 16, 2020) — Edge Direct, a Moore company, announces the addition of Marti Allen as vice president, creative director. Allen will lead, shape, and conceptualize all design and campaign creative for Edge Direct and its clients. With a background in creative design solutions, Allen brings more [...]

Edge Direct, a Moore company, receives four 2020 MAXI Awards

Baltimore, MD (October 14, 2020) — Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct is a leading fundraising agency serving some of the world's best-known causes. Edge Direct projects awarded include: Daughters of the American Revolution Commemorative Scarf Campaign - Gold in Nonprofit Special Appeal category [...]

Attracting Donors in 140 Characters or Fewer

By Margaret Chialastri, Vice President, Digital Services As a fundraiser, Twitter is probably not the first social media platform you’d think of to attract donors. Globally, it ranks 15th in daily active users according to Statista, behind the likes of Facebook, YouTube, Instagram, TikTok, Reddit, and Pinterest. The real fundraising opportunity lies in Twitter’s status as [...]

Coronavirus and Economic Challenges: Steps Forward for Nonprofits

It is happening across the country. You are having the discussions in board rooms, townhalls and in virtual meeting rooms. What do we do with our events, canvassing, and major gifts, all of which involve face-to-face contact? Will our direct response fundraising suffer? Will we make it through? The past can be our imperfect guide [...]