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Overcoming Production Increases: How to Manage Cost and Maximize Your Investment

The economic hardships caused by the global pandemic have only escalated demand pressures and uncertainty within the paper and postage market, and we want you to know the impacts on your direct mail fundraising budget. There are ways to lessen the impact on your budgets and maximize your fundraising investment, and we are here to [...]

Edge Direct names Becky Odum as chief strategy officer

BALTIMORE, MD (March 30, 2021) – Edge Direct, a Moore company, announces the promotion of Becky Odum to chief strategy officer (CSO). Appointing Odum to this position will align and expand the talent and tools of Edge Direct to further elevate leading nonprofits by delivering exceptional insights, service and integrated multichannel marketing solutions.   Edge Direct is home [...]

An Insight on Maryland’s Digital Ad Tax

By Margaret Chialastri, Vice President, Development and Integrated Direct Response States across the country have been looking for a way to have internet advertising platforms pay “their fair share” for the advertising dollars that are generated in their state. Maryland has passed a first-of-its-kind Digital Advertising tax taking aim at organizations across the country who advertise [...]

Edge Direct launches new branding and marketing mission

This marks another significant milestone in the company’s evolution as Edge Direct continues to lead transformational growth for recognized nonprofits. A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. Baltimore, MD (January 13, 2021) — Edge Direct, a Moore company, announced today a new branding and marketing [...]

Importance of Business Storytelling

In February, members across the Moore enterprise participated in a Leadership Story Lab to further their knowledge of business storytelling. Liz Gordon, Senior Director of Analytic Services at Edge Direct, saw tremendous benefits from attending this session that she has since taught to her team of analysts. Mastering the art of business storytelling allows you [...]

Marti Allen joins Edge Direct to lead creative

Marti Allen - Vice President, Creative Director Baltimore, MD (November 16, 2020) — Edge Direct, a Moore company, announces the addition of Marti Allen as vice president, creative director. Allen will lead, shape, and conceptualize all design and campaign creative for Edge Direct and its clients. With a background in creative design solutions, Allen brings more [...]