Nov 19, 2020

Importance of Business Storytelling

Press Release

In February, members across the Moore enterprise participated in a Leadership Story Lab to further their knowledge of business storytelling. Liz Gordon, Senior Director of Analytic Services at Edge Direct, saw tremendous benefits from attending this session that she has since taught to her team of analysts.

Mastering the art of business storytelling allows you to captivate an audience’s attention to quickly share important information in a meaningful way. Whether we are working with clients or colleagues, it is important that our messaging is informative, entertaining, and motivates our audience.

Read more on Liz’s experience in Forbes.com here.

About Edge Direct

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 36 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, as well as research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

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