Nov 17, 2020

Marti Allen joins Edge Direct to lead creative

Press Release

Baltimore, MD (November 16, 2020) — Edge Direct, a Moore company, announces the addition of Marti Allen as vice president, creative director. Allen will lead, shape, and conceptualize all design and campaign creative for Edge Direct and its clients.

With a background in creative design solutions, Allen brings more than 20 years of experience as a creative director and brand strategist. Most recently, Allen was the vice president, creative director at MarkeTeam where she developed and led a creative team. Prior to MarkeTeam, Allen was an independent consultant in Georgia within the high-tech industry.

“We are very excited about the ongoing growth of our firm,” said Kathy Calta, president of Edge Direct. “It is our aim to provide the best integrated services for our clients and I know an innovative leader like Marti Allen will design thoughtful creative to inspire results that will take our clients’ multichannel fundraising programs to the next level.”

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels makes us a recognized market leader in fundraising and brand-raising.

“I’m excited to join Edge Direct and be a part of an amazing team of marketing fundraisers who serve inspiring causes like Shriners Hospitals for Children®, Paralyzed Veterans of America, March of Dimes, The National World War II Museum, and so many others,” said Allen. “There is no greater satisfaction than doing so, and I am the happiest when I can use my imagination and creativity to help further an organization’s mission.”

Allen graduated from the University of Louisville with a bachelor’s degree in graphic design and lives in Baltimore with her family.

About Edge Direct

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore

Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

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