Sep 15, 2021

Utilizing Interactive Design, Donor Data, and Storytelling to Increase Donor Revenue

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In July, RozeLyn Beck, Chief Relationship Officer at Commemorative Air Force, and Edge Direct Senior Strategy Directors Tim Youngbar and Gwynn McCormick Livingston spoke at The Bridge to Integrated Marketing & Fundraising Conference. Watch our recording on how to use donor research to understand why donors support your cause and then how to deliver innovative and creative content to increase donor revenue.

 

Presentation Summary

The long-term success and health of your organization depends on your donors. You don’t want to just stop at a one-time gift, so it is important to keep your donor communications fresh and engaging. Your organizations must move beyond just text to communicate the purpose and impact of your nonprofit.

In this presentation, you’ll learn how the Commemorative Air Force (CAF) and The National World War II Museum achieved tremendous success after crafting thoughtful and strategic appeals for a significant moment in our history – the 75th Anniversary of World War II in 2020. You’ll discover how interactive appeals were used so donors could participate in memorials and pay homage to specific battles, which exceeded each organization’s fundraising goals. You’ll learn how to use donor research to better understand why donors support your cause and then how to deliver innovative and creative content to increase giving and donor engagement.

 

About the Author

Edge Direct

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

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