Becky Odum

Becky Odum

Chief Strategy Officer

With over 30 years of fundraising and nonprofit experience, Becky leads the strategy and analytics team for Edge Direct’s clients. Becky’s innovative approach to program development, budgeting, and segmentation has resulted in significantly improved performance for our clients. She’s driven to meet projections, exceed expectations, and make a real difference. Over the past 10 years, Becky has helped generate more than $500 million in revenue for her clients’ direct marketing fundraising programs.

Becky has presented and represented Edge Direct at national and regional conferences including the Direct Marketing Association’s DC and New York Nonprofit Conferences, Bridge, and most recently the 2020 American Museum Membership Conference. As an active member of the Association of Fundraising Professionals and the Direct Marketing Association of Washington, Becky shares proven strategies for increasing net revenue while growing donor files with other fundraising professionals.

When she’s not thinking of innovative ways to maximize fundraising, Becky loves to travel and spend quality time with her family, including her two amazing grandchildren.

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