Appointment to support audience-led omnichannel strategy and growth of enterprise BALTIMORE (October 3, 2022) – Edge Direct, a Moore company, announces the hiring of Christy McWilliams as Vice President of Audience Strategy. Edge Direct is a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions. McWilliams’ appointment comes as Edge […]
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Guidance for Mastercard’s Optional Recurring Donor Policy
Update 10/13/2022 Last month, we wrote about how Mastercard’s announced transaction processing requirements would affect nonprofits that offer recurring donations. Today we learned that Mastercard is exempting nonprofits and charities from the new recurring payment regulations. The only organizations at risk are those that have excessive chargebacks for four consecutive months. Instead of imposing new requirements […]
Edge Direct, a Moore company, receives four 2022 MAXI Awards
Awards align with Edge Direct’s commitment to fundraising excellence and innovation BALTIMORE (August 1, 2022) – Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct projects awarded include: Commemorative Air Force Keep ’Em Flying Print Appeal — Gold in Nonprofit Renewal Direct Mail category The National World War II Museum Flag […]
Operation Smile Names Edge Direct as Fundraising Agency of Record
Edge Direct to provide full-service fundraising solutions to help Operation Smile provide more smiles and brighter futures for children globally BALTIMORE (July 25, 2022) – Edge Direct, a Moore company, is proud to announce that it has been named fundraising agency of record for Operation Smile. Edge Direct will advance Operation Smile’s direct response fundraising program to grow and cultivate support for a future where children around the […]
Edge Direct names Ryan Katz as President
Agency expands leadership team to support business growth and align with CXM evolution BALTIMORE (May 16, 2022) – Edge Direct, a Moore company, announces the hiring of Ryan Katz as president. Edge Direct is a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions. With Katz joining Edge Direct, Kathy Calta […]
Edge Direct receives a 2022 ANA International ECHO Award for their work on The National WWII Museum’s Flag of Honor Campaign
Award aligns with Edge Direct’s commitment to fundraising excellence and creative innovation. BALTIMORE (April 20, 2022) – Edge Direct, a Moore company, announces they have won an International ECHO Award from the Association of National Advertisers (ANA) in Direct Mail. Edge Direct is a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and […]
Edge Direct Named National Active and Retired Federal Employees Association’s Digital Fundraising Agency
Agency will leverage Moore Digital for media buying and digital fundraising solutions to help NARFE defend and advance America’s civil servants BALTIMORE, MD (March 28, 2022) – Edge Direct, a Moore company, is pleased to announce it has been named the digital fundraising agency for the National Active and Retired Federal Employees Association (NARFE). The agency will […]
Edge Direct and Shriners Children’s™ to Speak at ANA Nonprofit Federation Winter Conference
Speakers to share key perspectives and insights to fundraising and marketing professionals BALTIMORE, MD (February 7, 2022) – Edge Direct, a Moore company, is pleased to announce Kristin Mansolillo, Senior Account Director, Integrated Direct Response, at Edge Direct, and Alan Stininger, Corporate Director, Development Operations and Programs at Shriners Children’s, will speak at the 2022 ANA Nonprofit Federation Winter […]
