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Kim Harmon

Edge Direct names Kim Harmon as Vice President of Integrated Direct Response Marketing

Promotion aligns with Edge Direct’s commitment to lead transformational growth for recognized nonprofits

Karen & Diane

Edge Direct announces the promotions of Karen Jones and Diane Dotterweich

Promotions align with Edge Direct’s nonprofit client growth

Margaret Chialastri

Edge Direct names Margaret Chialastri as vice president of development

Chialastri will serve as the Agency lead for one of Moore’s largest enterprise clients while continuing to lead Edge Direct’s digital practice.

Paper Production

Overcoming Production Increases: How to Manage Cost and Maximize Your Investment

The economic hardships caused by the global pandemic have only escalated demand pressures and uncertainty within the paper market and The United States Postal Service (USPS). We have seen some much-needed improvement, but the long-term impact of COVID-19 on 2021 marketing plans and the fundraising industry has yet to be fully determined. Paper Mills Paper […]

Becky Odum

Edge Direct names Becky Odum as chief strategy officer

“Becky has been instrumental in helping to shape the strategic and analytic successes of Edge Direct clients,” said Kathy Calta, president of Edge Direct.

Maryland flag

An Insight on Maryland’s Digital Ad Tax

Maryland has passed a first-of-its-kind Digital Advertising tax taking aim at organizations across the country who advertise to Marylanders.

Edge Direct Branding

Edge Direct launches new branding and marketing mission

This marks another significant milestone in the company’s evolution as Edge Direct continues to lead transformational growth for recognized nonprofits.

Leadership Story Lab

Importance of Business Storytelling

In February, members across the Moore enterprise participated in a Leadership Story Lab to further their knowledge of business storytelling. Liz Gordon, Senior Director of Analytic Services at Edge Direct, saw tremendous benefits from attending this session that she has since taught to her team of analysts. Mastering the art of business storytelling allows you […]

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