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Be The Next Wednesday: Don’t ‘Lurch’ into Hispanic charitable giving

March 20, 2023

Since kicking off the new year and settling into 2023’s goals, you have hopefully found some downtime to catch up on your favorite TV shows. Perhaps you’ve recently seen Netflix’s Wednesday, which shattered the streaming service’s record for the most…

Edge Direct Announces Andrea Santos as New Vice President, Development and Integrated Direct Response

March 14, 2023

Appointment to support the continued growth of Edge Direct as they meet the unique omnichannel needs of leading nonprofit clients in an evolving fundraising environment. BALTIMORE (March 13, 2022) – Edge Direct, a Moore company, announces the hiring of Andrea Santos as the new vice…

Edge Direct Expands Leadership Team, Names Christy McWilliams as Vice President of Audience Strategy

October 3, 2022

Appointment to support audience-led omnichannel strategy and growth of enterprise BALTIMORE (October 3, 2022) – Edge Direct, a Moore company, announces the hiring of Christy McWilliams as Vice President of Audience Strategy. Edge Direct is a full-service direct response agency that elevates leading…

Guidance for Mastercard’s Optional Recurring Donor Policy

September 15, 2022

Update 10/13/2022 Last month, we wrote about how Mastercard’s announced transaction processing requirements would affect nonprofits that offer recurring donations. Today we learned that Mastercard is exempting nonprofits and charities from the new recurring payment regulations. The only organizations at risk…

Edge Direct, a Moore company, receives four 2022 MAXI Awards

August 1, 2022

Awards align with Edge Direct’s commitment to fundraising excellence and innovation BALTIMORE (August 1, 2022) – Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct projects awarded include: Commemorative Air Force Keep ’Em Flying Print…

Operation Smile Names Edge Direct as Fundraising Agency of Record

July 25, 2022

Edge Direct to provide full-service fundraising solutions to help Operation Smile provide more smiles and brighter futures for children globally BALTIMORE (July 25, 2022) – Edge Direct, a Moore company, is proud to announce that it has been named fundraising agency of record for Operation Smile. Edge Direct…

Edge Direct names Ryan Katz as President

May 13, 2022

Agency expands leadership team to support business growth and align with CXM evolution BALTIMORE (May 16, 2022) – Edge Direct, a Moore company, announces the hiring of Ryan Katz as president. Edge Direct is a full-service direct response agency that elevates leading nonprofits by…

Edge Direct receives a 2022 ANA International ECHO Award for their work on The National WWII Museum’s Flag of Honor Campaign

April 20, 2022

Award aligns with Edge Direct’s commitment to fundraising excellence and creative innovation. BALTIMORE (April 20, 2022) – Edge Direct, a Moore company, announces they have won an International ECHO Award from the Association of National Advertisers (ANA) in Direct Mail. Edge Direct is…