Edge Direct Insights


Be The Next Wednesday: Don’t ‘Lurch’ into Hispanic charitable giving

Since kicking off the new year and settling into 2023’s goals, you have hopefully found some downtime to catch up on your favorite TV shows. Perhaps you’ve recently seen Netflix’s Wednesday, which shattered the streaming service’s record for the most…

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Guidance for Mastercard’s Optional Recurring Donor Policy

Update 10/13/2022 Last month, we wrote about how Mastercard’s announced transaction processing requirements would affect nonprofits that offer recurring donations. Today we learned that Mastercard is exempting nonprofits and charities from the new recurring payment regulations. The only organizations at risk…

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An Insight on Maryland’s Digital Ad Tax

Maryland has passed a first-of-its-kind Digital Advertising tax taking aim at organizations across the country who advertise to Marylanders.

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Attracting Donors in 140 Characters or Fewer

In social media advertising, Twitter is often an afterthought. But can it cut your cost to acquire in half?

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