Sep 20, 2021

Edge Direct, a Moore company, receives four 2021 MAXI Awards

Press Release

Awards align with Edge Direct’s commitment to fundraising excellence and innovation

BALTIMORE, MD (September 20, 2021) – Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct is a leading fundraising agency serving some of the world’s best-known causes.

Edge Direct projects awarded include:

  • Silver – Shriners Hospitals for Children® Hispanic Match Challenge Campaign
  • Silver – Paralyzed Veterans of America Memory Medallion Acquisition Test Campaign
  • Bronze – Shriners Hospitals for Children® “Seas and Greetings!” Hawaiian Holiday 5-Card Campaign
  • Bronze – The National World War II Museum “This is your fight, too!” 3-Envelope Campaign

“We greatly appreciate DMAW for recogizing the innovation and impact of our work,” said Kathy Calta, president of Edge Direct. “Our primary goal is to create powerful fundraising solutions for our clients, and we are honored to work with so many devoted organizations.”

DMAW’s MAXI Awards recognize and showcase the DMV’s finest professionals, agencies, tactics and campaigns. Edge Direct is among the winners honored at the 2021 Virtual MAXI Awards on Thursday, September 23, 2021.

“We are incredibly proud of the work Edge Direct produces for their clients,” said Gretchen Littlefield, chief executive officer of Moore. “We want to congratulate Edge Direct for the second year in a row on their achievements in creative, strategy and data-driven marketing practices.”

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit

About Edge Direct

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 36 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, as well as research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

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