Sep 20, 2021

Edge Direct, a Moore company, receives four 2021 MAXI Awards

Press Release

Awards align with Edge Direct’s commitment to fundraising excellence and innovation

BALTIMORE, MD (September 20, 2021) – Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct is a leading fundraising agency serving some of the world’s best-known causes.

Edge Direct projects awarded include:

  • Silver – Shriners Hospitals for Children® Hispanic Match Challenge Campaign
  • Silver – Paralyzed Veterans of America Memory Medallion Acquisition Test Campaign
  • Bronze – Shriners Hospitals for Children® “Seas and Greetings!” Hawaiian Holiday 5-Card Campaign
  • Bronze – The National World War II Museum “This is your fight, too!” 3-Envelope Campaign

“We greatly appreciate DMAW for recognizing the innovation and impact of our work,” said Kathy Calta, president of Edge Direct. “Our primary goal is to create powerful fundraising solutions for our clients, and we are honored to work with so many devoted organizations.”

DMAW’s MAXI Awards recognize and showcase the DMV’s finest professionals, agencies, tactics and campaigns. Edge Direct is among the winners honored at the 2021 Virtual MAXI Awards on Thursday, September 23, 2021.

“We are incredibly proud of the work Edge Direct produces for their clients,” said Gretchen Littlefield, chief executive officer of Moore. “We want to congratulate Edge Direct for the second year in a row on their achievements in creative, strategy and data-driven marketing practices.”

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit

About Edge Direct

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore

Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

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