Appointment to support the continued growth of Edge Direct as they meet the unique omnichannel needs of leading nonprofit clients in an evolving fundraising environment.
BALTIMORE (March 13, 2022) – Edge Direct, a Moore company, announces the hiring of Andrea Santos as the new vice president, Development and Integrated Direct Response. Edge Direct is a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.
Prior to joining Edge Direct, Santos served as vice president, managing director at TrueSense Marketing, where she was responsible for managing leading nonprofit clients’ success across all functions, including client retention, growth and satisfaction. Santos built her agency experience at Thompson, Habib & Denison (THD) where she spent 12 years in various client growth roles. THD became a Moore company in 2021.
In her role at Edge Direct, Santos will design and implement cohesive direct response and marketing solutions for our nonprofit clients to maximize their program results.
“I look forward to applying my 20 years of nonprofit strategy and relationship management experience to help continue to develop and execute successful integrated fundraising campaigns that further the critical missions of our clients,” said Santos. “I am lucky to be working alongside some of the brightest minds in the industry to shape the future of direct response fundraising.”
As a highly motivated fundraising specialist, Santos’ knowledge and expertise in the industry will ensure continued growth for the agency’s clients’ fundraising programs, as well as expansion of services across enterprise accounts.
“Andrea brings advanced knowledge of best practices when it comes to nonprofit fundraising and marketing,” said Ryan Katz, president of Edge Direct. “She will be a guiding force for some of our biggest enterprise nonprofits here at Edge Direct and we are excited to have her join us as we continue to execute omnichannel programs to cultivate donor giving and maximize net revenue for our clients.”
A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit EdgeDirect.com.