Edge Direct to provide a full suite of integrated fundraising solutions to help March of Dimes fight for the health of mothers and babies
BALTIMORE — (August 5, 2019) Edge Direct, a division of Moore DM Group, is proud to announce that it has been named March of Dimes’ direct mail agency of record. Edge Direct will lead a national effort to advance March of Dimes integrated fundraising to further the organization’s brand transformation and fight for the health of mothers and babies.
“Edge is honored to work with March of Dimes, an organization that has been fighting for the health and well-being of moms and babies for nearly a century,” said Kathy Calta, president of Edge Direct. “With our proven ability to drive exponential growth, we are excited to leverage the tools and talents from across the Moore enterprise to accelerate fundraising and brandraising for March of Dimes.”
March of Dimes has helped millions of babies survive and thrive by improving the health of mothers through medical research, education of pregnant women, community programs, government advocacy and support of pregnant women and mothers. As part of the ongoing efforts to further its mission, March of Dimes conducted an extensive request for proposal process to select an experienced agency of record to lead its direct marketing fundraising program.
“We selected Edge Direct as our partner because of their excellence at combining strategy, data, technology and creativity to drive multichannel results,” said Joanne Bowers, chief audience officer of March of Dimes. “Their data-driven approach to mapping our donors’ journeys with compelling, action-driven creative will meet our needs for today and in the future.”
