Aug 5, 2019

Edge Direct Named Agency of Record for March of Dimes Direct Mail Program

Press Release

Edge Direct to provide a full suite of integrated fundraising solutions to help March of Dimes fight for the health of mothers and babies

BALTIMORE — (August 5, 2019) Edge Direct, a division of Moore DM Group, is proud to announce that it has been named March of Dimes’ direct mail agency of record. Edge Direct will lead a national effort to advance March of Dimes integrated fundraising to further the organization’s brand transformation and fight for the health of mothers and babies.

“Edge is honored to work with March of Dimes, an organization that has been fighting for the health and well-being of moms and babies for nearly a century,” said Kathy Calta, president of Edge Direct. “With our proven ability to drive exponential growth, we are excited to leverage the tools and talents from across the Moore enterprise to accelerate fundraising and brandraising for March of Dimes.”

March of Dimes has helped millions of babies survive and thrive by improving the health of mothers through medical research, education of pregnant women, community programs, government advocacy and support of pregnant women and mothers. As part of the ongoing efforts to further its mission, March of Dimes conducted an extensive request for proposal process to select an experienced agency of record to lead its direct marketing fundraising program.

“We selected Edge Direct as our partner because of their excellence at combining strategy, data, technology and creativity to drive multichannel results,” said Joanne Bowers, chief audience officer of March of Dimes. “Their data-driven approach to mapping our donors’ journeys with compelling, action-driven creative will meet our needs for today and in the future.”

About Edge Direct

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 36 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, as well as research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

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