A fundraising marketing program is only as good as the data that drives it. Edge Direct analytics experts get up close and personal with data to analyze and fully understand recent performance and metrics. Knowledge gleaned from comprehensive analysis enables our team to predict trends and inform future marketing strategy.
To better understand the impact of past fundraising programs, our analytics team segments data focusing on three primary views: behavior of active donors, behavior of active members who are non-donors, and the fundraising responsiveness of new versus existing members.
Data propels recommendations. A full review of data enables the Edge Direct team to refine the initial marketing plan, ensuring proposed strategies and tactics will hit the mark the first time. And every time.
A thorough and continual data analysis methodology facilitates ongoing program expansions which drive additional revenue streams.
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