Prior to joining Edge Direct, Katz served as the senior vice president and senior client partner at Merkle Inc. He was responsible for the successful implementation of direct response, database and CRM programs for clients within the retail, consumer goods, insurance and wealth management verticals. Throughout his career, Katz has utilized data to create personalized experiences through omnichannel marketing and held senior-level positions at Havas Discovery and Congruent Media. He is a graduate of the University of Maryland with a bachelor’s in marketing.