May 24, 2023

Edge Direct and Shriners Children’s™ to Speak at AFP Planet Philanthropy Summer Conference

Press Release

Edge Direct, a Moore company, is pleased to announce Margaret Chialastri, vice president of Development and Integrated Direct Response of Edge Direct, and Alan Stininger, Corporate Director, Development Operations and Programs at Shriners Children’s, will speak at 2023 AFP Planet Philanthropy Conference in Orlando, FL, on Tuesday, June 13.

Highly accomplished in their lines of work, Chialastri and Stininger will share how to implement omnichannel donor journeys across all touchpoints to lift mission awareness and donor response. Stininger will offer the unique perspective of how Shriners Children’s is connecting with donors through a direct mail welcome series where the children are the stars, and their voices are the key to generating the revenue to provide the much-needed critical care.

Additionally, within their workshop, they will discuss the benefits of co-targeting to improve response, utilizing addressable television solutions, like ConnectedTV (CTV), for lapsed sustainer reactivation, and adding personal touches to unlock a donor’s passion for the mission.

Chialastri has played an instrumental role in helping to raise funds for some of the agency’s largest causes and works seamlessly across the Moore enterprise to develop and deliver cohesive direct response and marketing strategies. Chialastri brings more than 15 years of broad agency experience within the nonprofit, commercial and government sectors to this session.

Stininger oversees the English and Hispanic DRTV and direct mail programs, call centers, and gift processing staff. His focus is on increasing revenue through strategic planning, innovation, identifying efficiency opportunities to reduce operational costs and improving the donor experience. Over the past seven years, through these efforts, Shriners Children’s has continued to see significant growth year over year throughout all fundraising channels.

The AFP Planet Philanthropy Conference brings together fundraising and marketing professionals to exchange innovative ideas and generate creative strategies to build and strengthen relationships with donors. Starting June 12 through June 14, the conference will deliver a carefully curated program of presentations and case studies that demonstrate nonprofit fundraising best practices while connecting with a community that shares a commitment to social change.

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit

About Edge Direct

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore

Moore is a leading constituent experience management company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with over 4,000 employees in 40 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

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