Aug 1, 2023

Stand Up To Cancer selects Edge Direct, a Division of Moore, as Their Direct Response Fundraising Agency of Record

Press Release

Edge Direct will implement an omnichannel fundraising program to support Stand Up To Cancer in accelerating the pace of cancer research and clearing the way for high-impact breakthroughs that can save lives.

BALTIMORE — (August 1, 2023) Moore, a leading constituent experience management (CXM) company, proudly announces its Edge Direct Division was selected by Stand Up To Cancer® (SU2C) to deliver a comprehensive fundraising solution to increase support of the charity.

Edge Direct will launch an omnichannel fundraising program centered on delivering audience-led strategy, creative, donor journey development, program management and analytics to maximize support for SU2C. The agency will leverage SimioCloud Connect by Moore, the company’s constituent data platform (CDP), digital and media practices, plus the company’s production footprint to orchestrate personalized and tailored communication across mail, online, phone and streaming devices to deepen constituent relationships.

“We are incredibly honored to have this opportunity to support such an important mission,” said Ryan Katz, president of Edge Direct, a Division of Moore. “We will be working with SU2C to look across all channels, audiences and platforms to implement an omnichannel fundraising program that will acquire new donors, cultivate existing ones and activate upgrade strategies to increase mid-level and monthly giving.”

SU2C continues to transform cancer research through a collaborative approach to cutting-edge research among scientists from a variety of disciplines and institutions. SU2C-funded scientists have access to the tools, teams and resources needed to be successful in achieving patient benefits and impactful research. The organization also prioritizes cancer health equity across research, advocacy and public awareness efforts.

“We look forward to working with Moore to engage with new donors through personalized, data-driven campaigns that will reach our supporters wherever they consume content,” said Stephanie Herron, chief development officer at Stand Up To Cancer. “We believe Moore has the depth of experience to orchestrate a comprehensive fundraising program that will elevate the Stand Up To Cancer brand and drive broad public support for our lifesaving mission.”

As the largest marketing, data and fundraising company in North America serving the nonprofit industry, Moore brings unparalleled expertise to support organizations like SU2C. With a proven track record of success and a commitment to innovation, Moore is well positioned to support SU2C in achieving their goals and amplifying their impact in the fight against cancer.

For more information about the products and services offered by Moore, visit

Stand Up To Cancer® (SU2C) raises funds to accelerate the pace of groundbreaking research that provides new therapies to patients quickly and save lives now. By galvanizing the entertainment industry, SU2C has set out to generate awareness, educate the public on cancer prevention, and help more people diagnosed with cancer become long-term survivors. To learn more and donate to Stand Up To Cancer, visit today.

About Edge Direct

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore

Moore is a leading constituent experience management company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with over 4,000 employees in 40 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

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