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Becky Odum

Edge Direct names Becky Odum as chief strategy officer

“Becky has been instrumental in helping to shape the strategic and analytic successes of Edge Direct clients,” said Kathy Calta, president of Edge Direct.

Maryland flag

An Insight on Maryland’s Digital Ad Tax

Maryland has passed a first-of-its-kind Digital Advertising tax taking aim at organizations across the country who advertise to Marylanders.

Edge Direct Branding

Edge Direct launches new branding and marketing mission

This marks another significant milestone in the company’s evolution as Edge Direct continues to lead transformational growth for recognized nonprofits.

Leadership Story Lab

Importance of Business Storytelling

In February, members across the Moore enterprise participated in a Leadership Story Lab to further their knowledge of business storytelling. Liz Gordon, Senior Director of Analytic Services at Edge Direct, saw tremendous benefits from attending this session that she has…

Marti Allen

Marti Allen joins Edge Direct to lead creative

Edge Direct, a Moore company, announces the addition of Marti Allen as vice president, creative director. Allen will lead, shape, and conceptualize all design and campaign creative for Edge Direct and its clients.

2020 Maxi Awards

Edge Direct, a Moore company, receives four 2020 MAXI Awards

Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW).

twitter icon on phone

Attracting Donors in 140 Characters or Fewer

In social media advertising, Twitter is often an afterthought. But can it cut your cost to acquire in half?

Coronavirus

Coronavirus and Economic Challenges: Steps Forward for Nonprofits

It is happening across the country. What do we do with our events, canvassing, and major gifts, all of which involve face-to-face contact? Will our direct response fundraising suffer? Will we make it through? The past can be our imperfect guide to navigating COVID-19.

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